How direct mail undid the civic imagination of everyday donors
The point wasn’t to organize people—it was to acquire them.
14May2025
Jason Lewis
Jason Lewis is the founder of Responsive Fundraising.
Philanthropy didn’t understand what it was trying to fix
No matter how you frame it, we’ve professionalized, optimized, and branded our way into stagnation and retreat. We treated the gift like an input in a machine.
27Mar2025